Strategic advisor keynote speaker, research analyst, and author, Rebecca Lieb, sits down for a Q&A about the future of content marketing.
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Content strategies don’t happen by accident. Follow this 7 step guide to create a successful content strategy that aligns to business goals.
Competitive intelligence is the key to successful business strategies and is a must-have in any successful content marketing strategy.
Content intelligence is the science of identifying and predicting the content topics and themes that provide the most value to your audiences. It answers the question, “What content should I write?”
Your goals should be driven by the business strategy. Your metrics should be driven by your goals.
Retaining existing customers is easier and more lucrative than acquiring new, so why are marketers ignoring them?
How aligning goals and creating a strong culture of feedback between social and content teams can create a marketing powerhouse in your organization.
It is our responsibility as marketers to not only optimize our content to cut through the clutter, but to make sure we don’t produce clutter.
More meetings can actually increase content marketing effectiveness when used as part of an agile marketing process.
Can you summarize your company’s strategy in 35 words or less? If so, would your colleagues put it the same way? These two questions can mean the difference between a company’s success and failure.
