Channel Optimization

Which topics appeal most to your audience on social media?
Organic search? Paid media?


Conversion Funnel Analysis of Your Content

Only about one-third of marketers say their content marketing is effective.
What’s worse, 90% of the content that businesses create fails to meet business objectives.

Audience experiences vary based on how they find your content. Understanding these differences is key to creating an effective content strategy. Ceralytics provides channel-by-channel metrics and insights that will help you:

  • Reinforce areas of strength with more of the right content
  • Strengthen underperforming channels with the right content
  • Correlate content marketing strategies with business results 
Content to create by channel

Understand topic effectiveness by channel

Different channels appeal to different audiences. With insights into what captivates audiences based on how they engage your brand, you can confidently create and promote the right content on the right channels, saving you time and protecting your budget.

Understand positioning by channel

With insights into how audiences perceive your brand, Ceralytics shows how you can adjust your content strategy to more effectively address the unique needs of your audience across all channels.

Channel potential
Channel optimization

Create content for specific channels

Most brands waste resources producing content that doesn’t match their audience’s interests. Market more efficiently by identifying content gaps for each of your channels and creating and promoting only the pieces that lead to business results.

No more wasted content

You work hard. Ceralytics helps you optimize your content to ensure your content does its job too. Understand your audience, topic relevance, and industry competition in ways that were never before possible to drive bottom-line business results.