Our Company Mission

We empower your marketing team with insights to better serve your audiences.

Every day, organizations write, publish, and promote content that isn’t effective. For many, finding the content that works is a guessing game.

The result:

of marketing content doesn’t convert
of marketers struggle to measure content effectiveness
of marketers struggle to produce engaging content

Our job is to help you help your audience.For most marketers, their audience’s true needs remain a mystery. They rely on guessing, testing, guessing again, and hitting their head against the wall until they either find some semblance of success, or they give up entirely.

We knew there had to be a better way to identify what your audience needs, and give you the insights to deliver on those needs. That’s how we came up with the idea behind Ceralytics.

Our platform and analysis bridge the gap between your consumers’ needs and the content marketing you provide.  To accomplish this, we are pioneers in content intelligence, a process that identifies and predicts the content topics and themes that provide the most value to your audience. Through this process, we identify content gaps, strengths, and opportunities you have in your industry.

Through these content insights, you can align your outreach strategy, resources, and budgets to focus on content that is highly impactful and serves your consumers’ needs.

In short, we take your content marketing from guessing to knowing.

Our Story

Ceralytics was co-founded by Brandon Andersen and Tony Wilsman in 2016. Ceralytics’ flagship content intelligence product launched at Content Marketing World 2016 and immediately gained traction in the market as one of the first content intelligence platforms in the world.

Since then, Ceralytics has analyzed hundreds of sites for clients ranging from small businesses without a marketing team all the way up to Fortune 500 companies.

Ceralytics also partners with many agencies to deliver white label solutions to their clients as well. These partnerships enable agencies to deliver data-driven recommendations and strategies to their clients without the overhead of an entire analytics department.

Initially just a software platform, Ceralytics introduced content marketing services in 2018 to help clients transform data and insights into strategy and execution.

Bootstrapped from the beginning

Early in the founding of the company, co-founders Brandon Andersen and Tony Wilsman agreed not to take outside funding for the company. They felt that taking outside funding often shifts the focus of a company toward making the most money possible instead of truly taking care of its clients.

With the focus on clients being at the center of the company’s mission, bootstrapping the company and growing it organically was the only way to go.

As a result, the only people we are held responsible to are our clients. And that’s the way it should be.

We’d love to work with you

If you’re a seasoned content pro, or just getting started, let us show you how our unique data-driven approach can take your content marketing to the next level.


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