We asked Gini Dietrich, CEO of Arment Dietrich and Author of Spin Sucks, her thoughts on the content marketing challenge of only having a department of one person. Here’s what she told us:
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If you don’t have a customer engagement strategy, you are needlessly losing customers and revenue. Use these 4 tips to engage customers and get them back.
Strategic advisor keynote speaker, research analyst, and author, Rebecca Lieb, sits down for a Q&A about the future of content marketing.
Content strategies don’t happen by accident. Follow this 7 step guide to create a successful content strategy that aligns to business goals.
Competitive intelligence is the key to successful business strategies and is a must-have in any successful content marketing strategy.
Content intelligence is the science of identifying and predicting the content topics and themes that provide the most value to your audiences. It answers the question, “What content should I write?”
Your goals should be driven by the business strategy. Your metrics should be driven by your goals.
Retaining existing customers is easier and more lucrative than acquiring new, so why are marketers ignoring them?
How aligning goals and creating a strong culture of feedback between social and content teams can create a marketing powerhouse in your organization.
It is our responsibility as marketers to not only optimize our content to cut through the clutter, but to make sure we don’t produce clutter.
