What is a chatbot? These computer programs are designed to understand user requests and provide a natural-sounding response. Learn how they benefit digital marketing.
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A Google Analytics dimension is basically a characteristic of users that visit a website. Dimensions are used to categorize user data to better understand how groups of users interact on your site.
Having a majority of your audience coming through Direct traffic is not a good thing. It’s a sign that something is probably wrong in your marketing efforts. Here’s a breakdown of what Direct traffic is, isn’t, and what to do about it.
Getting a firm understanding of your CLTV enables you to make better decisions on how much money you should spend to acquire new customers.
To optimize your pages, you’ll need to test them. And when it comes to website testing, there are two main ways of doing it: A/B Split Testing and Multivariate Testing.
UTM parameters help you identify which websites, mediums, campaigns, and more are working to drive people to your site. Here’s how.
Attribution modeling determines which marketing activities get credit for a sales conversions and marketing goals. Here are the basics of attribution modeling, and how to do it yourself in Google Analytics.
Being a data-driven marketer is about more than looking at Google Analytics once a month. It’s about using data to know how you did, and what to do next.
These Google Analytics channels help you identify how people found your site, and where your content is really resonating.Here’s what the channels mean, and how they are grouped according to Google.
Make better decisions about your email marketing campaigns by understanding how email open tracking works, and its pitfalls.
