Retaining existing customers is easier and more lucrative than acquiring new, so why are marketers ignoring them?
Read More
More meetings can actually increase content marketing effectiveness when used as part of an agile marketing process.
The emphasis on delivering business results can lead us to push our product or service through content without us really understanding what our audience needs. This mentality distracts today’s marketer from starting with a solid content marketing foundation: building the right customer insights.
