What is a chatbot? These computer programs are designed to understand user requests and provide a natural-sounding response. Learn how they benefit digital marketing.
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Marketing Funnel Insights
Gain insight into what topics and content drive awareness through conversion.
Channel Metrics
Understand what content is driving acquisitions by each marketing channel.
Content ROI
Discover the content that converts and get recommendations on what to write next.
Customer Insights
Audience Demographics
Align your content to individual audience demographics.
How audiences convert
See the topics, by audience, that drive the most goal conversions.
Device metrics
Understand how topics are consumed on various devices.
Competitive Intelligence
Competitive content analysis
Understand the topics that are resonating with your competitors’ audiences.
Content strengths
See where you are outperforming your competition.
Find content gaps
Uncover content gaps you have relative to your competition.
From the Blog
A Google Analytics dimension is basically a characteristic of users that visit a website. Dimensions are used to categorize user data to better understand how groups of users interact on your site.
Having a majority of your audience coming through Direct traffic is not a good thing. It’s a sign that something is probably wrong in your marketing efforts. Here’s a breakdown of what Direct traffic is, isn’t, and what to do about it.
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