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What is a Chatbot and How Do They Work?

By Sketchalytics | Measurement, Sketchalytics, Strategy | No Comments

What is a chatbot? These computer programs are designed to understand user requests and provide a natural-sounding response. Learn how they benefit digital marketing.

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What is a Dimension in Google Analytics?

By Sketchalytics | Content Marketing, Measurement, Research | No Comments

A Google Analytics dimension is basically a characteristic of users that visit a website. Dimensions are used to categorize user data to better understand how groups of users interact on your site.

What is Direct Traffic?

By Sketchalytics | Content Marketing, Measurement | No Comments

Having a majority of your audience coming through Direct traffic is not a good thing. It’s a sign that something is probably wrong in your marketing efforts. Here’s a breakdown of what Direct traffic is, isn’t, and what to do about it.

Make Your Audience the Hero

By Sketchalytics | Content Marketing | No Comments

Writing for your audience means making them the hero of the story. But as marketers, we often want to be the heroes ourselves.

Information Architecture: A Foundation of UX and SEO

By Sketchalytics | Content Marketing | No Comments

The information architecture (IA) of your site is the foundation of its UX and SEO. Without an optimized IA, a site is difficult to navigate and understand by both end users and search engines. Here are the key components of a great IA.

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The 3 Types of Machine Learning

By Sketchalytics | Audience Research, Content Marketing, Research, Strategy | No Comments

While it sounds complicated, machine learning actually uses three straight-forward methods for “learning” something. Let’s dive into these learning models to see how they differ and which one may be a good fit for your data.

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Next steps…

What is a Chatbot and How Do They Work?

What is a Dimension in Google Analytics?

What is Direct Traffic?

Make Your Audience the Hero

Information Architecture: A Foundation of UX and SEO

The 3 Types of Machine Learning

What is Ceralytics?

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