Your goals should be driven by the business strategy. Your metrics should be driven by your goals.
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Retaining existing customers is easier and more lucrative than acquiring new, so why are marketers ignoring them?
How aligning goals and creating a strong culture of feedback between social and content teams can create a marketing powerhouse in your organization.
It is our responsibility as marketers to not only optimize our content to cut through the clutter, but to make sure we don’t produce clutter.
More meetings can actually increase content marketing effectiveness when used as part of an agile marketing process.
Our Chief Strategist is using buyer personas to build a product and content that will truly meet our clients’ needs, we interviewed Brandon to understand the impact of those audience insights (this is part 2 of a 2 part blog post).
After some real-life experience creating buyer personas, we asked our Chief Strategist how he approached this kind of audience research for Ceralytics (this is part 1 of a 2 part blog post).
Can you summarize your company’s strategy in 35 words or less? If so, would your colleagues put it the same way? These two questions can mean the difference between a company’s success and failure.
The emphasis on delivering business results can lead us to push our product or service through content without us really understanding what our audience needs. This mentality distracts today’s marketer from starting with a solid content marketing foundation: building the right customer insights.