Your Domain Authority is a HUGE ranking factor for search engines, so let’s explore what it is and how to increase it.
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One of the most important decisions for the long-term success of your content is focusing on the correct keyword. There are three categories of keywords, short, medium & long tail keywords. Let’s explore the differences and when you should use each.
You can accidentally create havoc on your digital marketing strategy if you don’t understand the importance of URL structures like domains, subdomains, and subdirectories. Here are the pros and cons of each approach.
Let’s dive into what SEO pogo sticking is, why it is a critical component of Google’s new search algorithm, and why it is essential that you take a closer look at all of your content ASAP.
The days of “If you write it, they will come,” are over. For most industries, the glut of content created every day is outpacing the demand for that content. This phenomenon is called “content shock.”
Creating a content strategy for your audience requires knowing as much about your audience and their pain points as you can. Getting that winning strategy past the c-suite requires understanding their pain points as well.
Here’s how to make the sale to the c-suite.
Our healthcare industry analysis uncovers what topics are written about the most, which topics are most popular with healthcare audiences, which topics are underutilized, and how effective the healthcare industry is at creating content that engages its audience.
