Content marketing has never been harder. This ultimate guide to content marketing campaigns will ensure that you get the most out of each and every campaign you run.
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Creating a content strategy for your audience requires knowing as much about your audience and their pain points as you can. Getting that winning strategy past the c-suite requires understanding their pain points as well.
Here’s how to make the sale to the c-suite.
We asked Rebecca Lieb, Research Analyst, Keleido Insights, her thoughts on quick / real-time content marketing approval. Here’s what she told us:
We asked Jay Baer, Founder of Convince & Convert, his thoughts on the content marketing challenge of telling a relevant story. Here’s what he told us:
We asked Jay Acunzo, creator of the podcast ‘Unthinkable’ his thoughts on writing quality content. Here’s what he told us:
We asked Robert Rose, Chief Strategy Advisor at the Content Marketing Institute, his thoughts on the content marketing challenge of building an audience. Here’s what he told us:
We asked Peter Loibl, Head of Sales, Content Marketing Institute, his thoughts on helping clients find the right time to deliver a sales message. Here’s what he told us:
We asked Joe Pulizzi, Founder, Content Marketing Institute, his thoughts on how to get started in content marketing. Here’s what he told us
We asked Joe Pulizzi, Founder, Content Marketing Institute, his thoughts on how to create quality content consistently. Here’s what he told us:
We asked Rebecca Lieb, Research Analyst, Keleido Insights, and Chad Pollitt, Cofounder, Relevance.com, their thoughts on global content marketing. Here’s what they told us: