A majority of marketers do not fully understand what pain points are, and instead think that solutions are the pain points. Let’s clear up the confusion.
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Good, and even great, content doesn’t make the grade when it comes to search anymore. 10x content is driving the need to deliver the best content possible.
Good, and even great, content doesn’t make the grade when it comes to search anymore. 10x content is driving the need to deliver the best content possible.
Blackhat SEO practices can quickly destroy a website’s credibility with search engines and prospective audiences. Here are the blackhat tactics to avoid.
Most content you create will be evergreen content or trending content, whether you know it or not. However, knowing the difference and benefits of each can help you optimize your content strategy. Here’s how:
A user’s search intent should drive your approach to the content you create. Let’s look at how the 3 types of search intent affect your content.
Your Domain Authority is a HUGE ranking factor for search engines, so let’s explore what it is and how to increase it.
One of the most important decisions for the long-term success of your content is focusing on the correct keyword. There are three categories of keywords, short, medium & long tail keywords. Let’s explore the differences and when you should use each.
You can accidentally create havoc on your digital marketing strategy if you don’t understand the importance of URL structures like domains, subdomains, and subdirectories. Here are the pros and cons of each approach.
Net Promoter Score is a way to measure the loyalty between a customer and an organization. It can replace many of the questions and legwork that go into customer satisfaction surveys, and often the response rate for it is much higher because it relies on asking one simple question.