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Content Marketing Insights

The latest trends and best practices in content marketing, content intelligence and audience insights.
pain-points-vs-solutions-featured

Pain Points vs. Solutions

By Ceralytics | Audience Research, Content Marketing, Research, Sketchalytics | No Comments

A majority of marketers do not fully understand what pain points are, and instead think that solutions are the pain points. Let’s clear up the confusion.

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Cornerstone and Brick Content Featured

Cornerstone and Brick Content

By Ceralytics | Content Marketing, Research, Sketchalytics | No Comments

Good, and even great, content doesn’t make the grade when it comes to search anymore. 10x content is driving the need to deliver the best content possible.

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10x content featured image

What is 10x Content?

By Ceralytics | Content Marketing, Research, Sketchalytics, Strategy | No Comments

Good, and even great, content doesn’t make the grade when it comes to search anymore. 10x content is driving the need to deliver the best content possible.

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What SEO is NOT featured image

What SEO is NOT.

By Ceralytics | Content Marketing, Research, Sketchalytics | No Comments

Blackhat SEO practices can quickly destroy a website’s credibility with search engines and prospective audiences. Here are the blackhat tactics to avoid.

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Content marketing campaign

The Ultimate Guide to Content Marketing Campaigns

By Ceralytics | Audience Research, Content Marketing, Measurement, Research, Strategy | One Comment

Content marketing has never been harder. This ultimate guide to content marketing campaigns will ensure that you get the most out of each and every campaign you run.

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Evergreen vs. Trending Content Featured Image

Evergreen vs. Trending Content

By Ceralytics | Content Marketing, Research, Sketchalytics | No Comments

Most content you create will be evergreen content or trending content, whether you know it or not. However, knowing the difference and benefits of each can help you optimize your content strategy. Here’s how:

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user-search-intent-featured

Understanding User Search Intent

By Ceralytics | Content Marketing, Research, Sketchalytics | No Comments

A user’s search intent should drive your approach to the content you create. Let’s look at how the 3 types of search intent affect your content.

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What is Domain Authority?

By Ceralytics | Content Marketing, Research, Sketchalytics, Strategy | No Comments

Your Domain Authority is a HUGE ranking factor for search engines, so let’s explore what it is and how to increase it.

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Short, medium, & long tail keywords

Short, medium, & long tail keywords in SEO

By Ceralytics | Content Marketing, Research, Sketchalytics | One Comment

One of the most important decisions for the long-term success of your content is focusing on the correct keyword. There are three categories of keywords, short, medium & long tail keywords. Let’s explore the differences and when you should use each.

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sub-domain-directory-featured

Sub-domains vs. Domains vs. Sub-directories

By Ceralytics | Content Marketing, Sketchalytics, Strategy | No Comments

You can accidentally create havoc on your digital marketing strategy if you don’t understand the importance of URL structures like domains, subdomains, and subdirectories. Here are the pros and cons of each approach.

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What is Ceralytics?

Ceralytics is a content intelligence platform that clarifies your audience’s needs, identifies content that converts, and uncovers how you are positioned against your competition.

From the blog

  • What is a Chatbot and How Do They Work?
  • What is a Dimension in Google Analytics?
  • What is Direct Traffic?

Categories

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  • Product
    • Content Analytics
    • Channel Optimization
    • Conversion Funnel Analysis
    • Competitive Intelligence
  • Services
    • Content Strategy
    • Content Optimization
  • Mission
  • Blog
  • Newsletter
  • Request Demo