Net Promoter Score is a way to measure the loyalty between a customer and an organization. It can replace many of the questions and legwork that go into customer satisfaction surveys, and often the response rate for it is much higher because it relies on asking one simple question.
Let’s dive into what SEO pogo sticking is, why it is a critical component of Google’s new search algorithm, and why it is essential that you take a closer look at all of your content ASAP.
The days of “If you write it, they will come,” are over. For most industries, the glut of content created every day is outpacing the demand for that content. This phenomenon is called “content shock.”
Along with bounce rate, Avg. Time on Page is one of the most misunderstood web metrics out there.
Understanding how time is actually calculated for visits to your website will not only give you a better understanding of how people are engaging with your site’s content, but it will help you avoid common misconceptions about that performance.
Creating a content strategy for your audience requires knowing as much about your audience and their pain points as you can. Getting that winning strategy past the c-suite requires understanding their pain points as well.
Here’s how to make the sale to the c-suite.
Our healthcare industry analysis uncovers what topics are written about the most, which topics are most popular with healthcare audiences, which topics are underutilized, and how effective the healthcare industry is at creating content that engages its audience.
There are a lot of marketing newsletters out there, but we wanted to pull in those newsletters that really knock it out of the park for content marketers.
Introducing Sketchalytics, our new newsletter offering weekly micro-lessons in marketing and business one sketch at a time.
We asked Chad Pollitt, Cofounder, Relevance.com, his thoughts on content distribution. Here’s what he told us:
We asked Jay Acunzo, creator of the podcast ‘Unthinkable’ his thoughts on writing quality content. Here’s what he told us: