A Google Analytics dimension is basically a characteristic of users that visit a website. Dimensions are used to categorize user data to better understand how groups of users interact on your site.
While it sounds complicated, machine learning actually uses three straight-forward methods for “learning” something. Let’s dive into these learning models to see how they differ and which one may be a good fit for your data.
Are you using the right keyword difficulty metric? You may be surprised. Keyword difficulty is an estimate of how hard it is to rank for a specific keyword in search results pages. Learn how to use it properly.
Being a data-driven marketer is about more than looking at Google Analytics once a month. It’s about using data to know how you did, and what to do next.
While the technology behind blockchain is pretty tough to grasp, marketers should at least have a fundamental understanding of the concept behind it.
A majority of marketers do not fully understand what pain points are, and instead think that solutions are the pain points. Let’s clear up the confusion.
Good, and even great, content doesn’t make the grade when it comes to search anymore. 10x content is driving the need to deliver the best content possible.
Good, and even great, content doesn’t make the grade when it comes to search anymore. 10x content is driving the need to deliver the best content possible.
Blackhat SEO practices can quickly destroy a website’s credibility with search engines and prospective audiences. Here are the blackhat tactics to avoid.
Content marketing has never been harder. This ultimate guide to content marketing campaigns will ensure that you get the most out of each and every campaign you run.
