Creating a content strategy for your audience requires knowing as much about your audience and their pain points as you can. Getting that winning strategy past the c-suite requires understanding their pain points as well.
Here’s how to make the sale to the c-suite.
Our healthcare industry analysis uncovers what topics are written about the most, which topics are most popular with healthcare audiences, which topics are underutilized, and how effective the healthcare industry is at creating content that engages its audience.
There are a lot of marketing newsletters out there, but we wanted to pull in those newsletters that really knock it out of the park for content marketers.
Introducing Sketchalytics, our new newsletter offering weekly micro-lessons in marketing and business one sketch at a time.
We asked Joe Pulizzi, Founder, Content Marketing Institute, his thoughts on how to get started in content marketing. Here’s what he told us
We asked Joe Pulizzi, Founder, Content Marketing Institute, his thoughts on how to create quality content consistently. Here’s what he told us:
We asked Rebecca Lieb, Research Analyst, Keleido Insights, and Chad Pollitt, Cofounder, Relevance.com, their thoughts on global content marketing. Here’s what they told us:
We asked Peter Loibl, Head of Sales, Content Marketing Institute, his thoughts on finding time to write. Here’s what he told us:
We asked Rebecca Lieb, Research Analyst, Keleido Insights, her thoughts on quick / real-time content marketing approval. Here’s what she told us:
We asked Peter Loibl, Head of Sales, Content Marketing Institute, his thoughts on helping clients find the right time to deliver a sales message. Here’s what he told us:
